You know the basics. Now it’s time to apply them. One format per module — press releases, internal announcements, social media, exec ghostwriting, crisis drafts, and more.
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By the end of this course, you’ll have AI-assisted drafts and workflows for every major format in your toolkit.
Draft releases with proper structure, generate pitch angles from a single story, and adapt your message for different outlet types.
Write employee-first announcements, build cascading communications, and match tone to context — top-down vs. conversational.
Work with platform-specific tone and character limits, and repurpose one core message across multiple channels efficiently.
Capture a leader’s voice pattern, strip out AI defaults, and build a voice brief that makes ghostwriting consistent and scalable.
Draft holding statements and crisis responses at speed — and know exactly where AI should stop and human judgment must take over.
Turn raw research into executive-ready memos and slide scripts — structured, scannable, and safe to share.
Each module focuses on one format. Learn it, try it, reinforce it.
Each module covers one specific comms format with real-world context and practical technique.
Each lesson ends with a hands-on activity you can complete in 15–20 minutes using your actual work.
A short quiz reinforces the key ideas and helps you remember what matters most about each format.
One format per module. Practical from the first lesson.
Structure a release AI can scaffold, generate pitch angles from a single story, and adapt for different outlet types.
Write employee-first communications, build cascading message sets, and match tone to your audience.
Work within platform constraints, repurpose one message across channels, and maintain voice at volume.
Capture an individual’s voice pattern and build a voice brief AI can actually follow.
Anticipate tough questions, build answers at different confidence levels, and prepare spokespeople faster.
Draft under pressure, use AI for structure and speed, and know where human judgment must override.
Test subject lines, build segmented message variations, and let AI handle structure while you own voice.
Turn raw research into executive-ready formats, add context AI can’t know, and QA for sensitive content.
Translate prose to slide language, separate scripting from talking points, and write speaker notes as a distinct layer.
Save and systemize your best prompts, build reusable templates by format, and turn prompts into lasting assets.
