Your first 10 days with AI — no hype, no jargon. Learn what AI actually is, how to write prompts that work, and how to build a personal workflow that sticks. The foundation everything else builds on.
Apply what you've learned to the formats you write every day — press releases, internal announcements, social posts, exec ghostwriting, crisis drafts, and more. One deliverable type per module.
Using AI well means knowing when not to use it. This course covers quality control, hallucination defense, brand voice protection, legal guardrails, and how to earn buy-in from skeptical colleagues.
Move beyond drafting and into strategy. Research synthesis, scenario planning, audience modeling, narrative architecture, and complex argumentation — AI as a strategic thought partner, not just a writing tool.
Scale your skills to the full organization. Change communications, C-suite comms, cross-functional coordination, investor messaging, crisis at scale — the comms disciplines that require both expertise and AI fluency.
Lead your team into the AI era. Build governance frameworks, design team workflows, evaluate tools, measure impact, and make the business case for AI as a strategic capability — not just a productivity shortcut.